Best 5 Ways to Improve Your Sports Venue Wayfinding System

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Michigan Stadium. Beaver Stadium. Camp Nou. Soccer City. Zayed Sports City Stadium. These are five of the biggest sports arenas in the world. They can accommodate hundreds of thousands of people for athletic competitions, concerts, and other types of events.

Due to the enormous size of these stadiums, arenas, and other sports venues, getting around can be a huge problem for attendees, especially for those who will set foot in the place for the first time. And for the audience to be able to take part in all of the festivities, they have to get to their assigned seats or sections in the shortest time possible.

Sports Venue Wayfinding System

Due to the enormous size of these stadiums, arenas, and other sports venues, getting around can be a huge problem for attendees, especially for those who will set foot in the place for the first time. And for the audience to be able to take part in all of the festivities, they have to get to their assigned seats or sections in the shortest time possible.

Investing in the best wayfinding and signage design and solutions will ensure positive guest experiences in large stadiums and sports venues. With the right signage, attendees can quickly and easily navigate the area and find what they are looking for.

With a well-designed and planned wayfinding system, spectators won’t get lost, whether they are looking for their seats, the nearest bathrooms, or the snack stands. Moreover, they will be able to get back quickly to their place and avoid missing more of the game or concert.

Making Navigation Quick and Easy for All Spectators

To give guests a better navigating experience whenever they are in your sports venue, consider these tips in improving your wayfinding system:

1. Ensure all guests can understand and follow the signs

If you want to make significant changes in your sports stadium or arena wayfinding system, start by making sure everyone will have no difficulties following them.

While looking at the wayfinding features inside the venue, put yourself in the shoes of a first-time guest. Can you find the section where your seat is by following the arrows on the signage? Do the signs contain all the information spectators need to accurately locate a particular area?

Additionally, ask yourself if the system can help everyone, including those who are visually impaired. If you want to help people with visual impairments navigate your sports venue, add Braille text to the signs. Ensure they are placed at a height that people in wheelchairs or motorized vehicles can easily reach.

If you live in a country where two languages are widely used, consider making your wayfinding signs bilingual as well.

2. Simplify text

While evaluating your wayfinding signs, go over the messages carefully. Again, check if they can be easily understood by everyone who reads them.

The most effective and helpful wayfinding systems have signage that is clear and concise. They are direct to the point and do not contain words that people need to Google or look up in a dictionary.

If some of your signs contain fancy terms and long messages, change them. Use simple and easy-to-understand words instead. Make the text as short as possible as well.

To make the signage easier to follow, use, or add appropriate symbols or pictograms, too.

3. Study their locations

When reviewing your wayfinding system, take the time to check if they are located in the right places as well.

All signs have to be installed in areas where people need to change their direction or to make a navigational decision. Because of this, they have to be placed at entrances and exits, and junctions inside the venue.

Without a doubt, your sports venue has a large parking space. Therefore, you need to make sure the area has the correct number of wayfinding signs to help drivers get inside and outside the place quickly and safely. Parking sections also need to be clearly marked so vehicle owners will have an easy time locating their car.

4. Be creative

Stand out from the other venues by looking for ways to be innovative with your wayfinding signs.

Come up with designs that give people directions and, at the same time, enhance the aesthetics of your venue. Choose a theme or work with the motif of your facilities and be creative when producing wayfinding sign layouts.

Be imaginative with the materials and in using them as well. Additionally, use a mix of freestanding pillars, walls, and hanging signs. When placed strategically, they will add to the décor and appeal of your venue.

5. Include branding elements

Lastly, since you are revamping your wayfinding system, it is also the perfect time to add branding elements in your new signs.

Aside from adding your logo, come up with designs and messages that convey your organizational culture. For instance, if you want to come across as a fun destination that hosts the biggest, most popular sporting events, use less formal words in your copy and make signage more entertaining to read.

If your sports venue holds regular recreational events, include text about them in some of your signs as well.

Keep in mind that branded wayfinding signs will help make your facility feel cohesive. They also help people know what your venue is all about and its culture the minute they walk through the door.

Since you know the facility inside and out, you may find it difficult to pinpoint where your wayfinding system is lacking. Because of this, it is often worth consulting experts to help you identify these shortcomings.

With the assistance of a wayfinding consultant, you will have a system and signs that will improve traffic and logistics in your sports venue. You can also have signage designs that can enhance the appeal and ambiance in your stadium or arena.

AUTHOR BIO: Zak Zakaria is a Waymaker at dezigntechnic in Dubai who also previously worked as the company’s Graphic Designer and Art Director. Zak is a creative with work experience in multiple multinational agencies such as JWT and Saatchi & Saatchi. Signage design is a family business, making Zak’s personal experience with signage his longest professional commitment.

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