|Digital Marketing Tools
In order to flourish in today’s world, you have to keep up with the technology no matter what. Technology is getting more and more advanced by the day, it is all about new innovations these days. To help the small scale businesses to grow, here I have seven must-have tools that can be utilized in the digital marketing of your brand, have a look:
In any business, you need to be aware of the trends that affect your marketing. Google trends is a great tool that lets you view all the latest trends. All you have to do in go to the website and type the industry or keyword you are interested in and press enter. This tool shows you a lot of concerned data in an organized way. Google trends also allows users to search by location and time period. Google trends show you an interest-based location map which can significantly help you in optimizing your marketing strategy and focus on advertising in areas that have the highest customer engagement rates. Google trends also includes a YouTube search.
SimilarWeb is a tool that gives you estimated traffic of any website. It also provides information about the sources and points of origin of the traffic. SimilarWeb also has features that help you get a basic idea of keyword rankings.
SimilarWeb is available for free as a standalone program and can also be used as a chrome extension. It is a great tool that provides you with the necessary information required to make a decision about going further with research or not. It is quite popular and has the entire set of tools required for initial research of any website.
Facebook Audience Insights
Facebook is one of the largest social networks with almost 2.07 billion monthly active users, 25.5 billion visits per month and an estimate of around 14 scrolls per visit. This large amount of users makes Facebook the best online platform for targeted advertisement. Facebook audience insights is a tool that is specifically designed to manage Facebook advertising. It is one of the most powerful digital marketing tools that exist today. Leaning how to use this tool will make your job as a marketer a lot easier.
This tool is super simple and easy to use, and the data it provides can aid you in planning for a Facebook Campaign in the most effective manner. Facebook audience insights can show you the location, interests, behavior, habits and even the devices they use. This will help you understand your targeted audience and will make it easy for you to form a marketing strategy that gives you the maximum output.
More than 80% of business to business and business to consumer companies are using email marketing these days. Mail Chimp is the most popular email marketing tool these days. Its history goes back to 2001 MailChimp has been around for a long while, and it is used by a wide variety of business.
It has different payment plans depending on the amount of your list, but MailChimp also has a free plan for new users. The free plan has a limit of 2000 subscribers and 12000 emails per month. The attractive and convenient features of MailChimp have secured it more than 12 million customers. So, if you are planning to add email marketing to your strategy, then you should consider using MailChimp.
For those users that are not familiar to content marketing, Trello might seem like any other social network, but the fact is that Trello is a very revolutionary and innovative tool that can significantly help you organize your online marketing. Before you publish a blog, it can be posted on Trello whore your team can get the opportunity to review your blog and help you make changes that could improve the piece before it is published. Before Trello came into business email was the only way to collaborate with distant coworkers and team members. While email still is quite helpful, it can cause a lot of frustration and confusion due to missed messages and delays. These anomalies have been eliminated in Trello to provide a simple and easy environment for marketers for collaboration.
Social media plays a vital role in the advancement and promotion of a business. HootSuite is a tool that helps you schedule your posts in advance, which saves you a lot of time. HootSuite also allows you to respond to mentions and comments through a common dashboard. Which means that the time and effort wasted in visiting each platform is saved.
Google analytics is one of the best free tools provided by Google, and it should be a part of tour digital marketing arsenal since the start. The Google analytics code takes only minutes to add to a website. This tool gives marketers the ability to track the actions of users on your website. The data received by Google analytics can significantly aid you in creating a solid marketing strategy.
Author bio: Shawn Marshall is the father of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares her bright ideas on https://squareship.com/